PASSION FOR CONCRETE. THIS IS MORE THAN JUST A BUILDING MATERIAL.
HANDMADE IN GERMANY

MASTERFUL CONCRETE WORLDS 
FROM CO33

Gregor Uhlmann - A passion for concrete. It's more than just a building material. More than just grey in grey. Concrete is versatility and resilience, durability and load-bearing capacity, beauty and straightforwardness. I am fascinated by the grey stone - this solid material that melts in our hands today and supports the tallest buildings tomorrow. 

As a trained cabinetmaker and managing director of an innovative construction company, I had the vision early on to revitalise concrete - to artistically refine its shape and appearance. There are unrivalled possibilities for carpenters to give their material character. Wood makes shapes flexible, individual, changeable and stable.

CONCRETE IN ITS
HARMONIOUSEST FORM

And I knew: "Concrete can do that too - I just needed the right recipe. A mix that enables soft curves and clear lines without losing any of its strength. The result is CO33. my vision of all that concrete can do and an exclusive design series of high-quality concrete furniture.".

Let's start from the beginning: My brand should fit the product and was initially planned as "COBE+" - "COncrete BEnch and more". For “and more” there was the plus behind the brand name, because the OPUS PRIMO concrete bench was just the beginning of a variety of extraordinary concrete products.

So the logo was clear, the font too and then... everything turned out differently than planned: When registering the trademark and the survey as to whether registration was possible throughout Europe, there was a rejection from France. There was already a registered trademark with our desired name. The disappointment was of course great. What now? Overturn all plans? My passion, my perfect brand name that should explain itself...

THE CO33 BRAND

Let's start from the beginning: My brand should fit the product and was initially planned as "COBE+" - "COncrete BEnch and more". For “and more” there was the plus behind the brand name, because the OPUS PRIMO concrete bench was just the beginning of a variety of extraordinary concrete products.

So the logo was clear, the font too and then... everything turned out differently than planned: When registering the trademark and the survey as to whether registration was possible throughout Europe, there was a rejection from France. There was already a registered trademark with our desired name. The disappointment was of course great. What now? Overturn all plans? My passion, my perfect brand name that should explain itself...

THE LOGO

CO was clear, which stands for Concrete (the English word for concrete), the 33 requires a more detailed explanation. It is derived from the name of the concrete plant I took over in 2011, “OBB”. Their logo, which was newly created at the same time, was always read as O33. So why not just position the C before O33. This idea was perfect and even fit better than the original name “CoBe”. My friend Jan, the son of my beloved wife, came up with the idea of hiding our heart in the logo. And so the attentive viewer recognizes the shape of my first piece of concrete furniture in the “O” of the brand name: the concrete bench OPUS PRIMO (Latin for “first work”). In this way, the logo always reminds us - and now you too - of the beginnings of the CO33 concrete furniture history, a thin concrete bench in an exclusive design from 2012...